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India Surpassed the USA to Become the Second Largest Smartphone Market in the World Reaching 158 Million Shipments in 2019 The India smartphone market surpassed the USA for the first time on an samsung tab a 10.1 cover iphone x xs custodia annual level, becoming the second largest smartphone market globally, reaching 158 million shipments in 2019 with 7% custodia cellular line iphone 7 YoY growth, according to the latest research from Counterpoint’sMarket Monitor service. asics sneakers This is due to custodia per iphone 4s bianco the growth of the mid tier segment where Chinese brands aggressively introduced many flagship grade features and capabilities to capture demand coming from users looking to upgrade from their first or second smartphone. rl grime custodia iphone x tyui10727 Additionally, the online channels became the preferred selling platforms to introduce these products faster into the market. Custodia Cover iphone 11 pro max Juventus Team L0048 Case Commenting on the market dynamics, Tarun Pathak, Associate Director, said, “Although the rate of growth for the smartphone market was only single digit for the first cover samsung galaxy s3 prezzo time on an annual basis, India is underpenetrated relative to many other markets; 4G penetration among custodia samsung j3 2017 rossa subscribers being around 55%. fjallraven kanken kids backpack ox red royal blue Custodia Cover iphone 11 pro max avengers infinity war Z7085 Case Going forward, we expect this demand to grow cover samsung galaxy s 2 plus ebay further due to the ongoing transition from feature phones to smartphones and progressive diffusion of key smartphone features to the entry level price tier as a result of hyper competition among multiple players. coque samsung galaxy s5 We further expect brands to have multi tier strategies involving partnerships in the mobile ecosystem from cover samsung tab a t595 hardware, software and services, thus creating opportunities within different segments like entertainment, gaming, financial services and more. cover custodia case iphone 11 T2799 adventure time wallpaper 1dG3 Commenting on the competitive landscape, Anshika Jain, Research Analyst at swarovski cover samsung Counterpoint Research said, “Chinese brands’ share hit a record 72% for 2019 compared to 60% a year cover samsung galaxy a3 ago. coque samsung galaxy a5 During 2019 we have seen all major Chinese playersexpanding their footprint in offline and online channelsto gain market share. For example, Xiaomi, realme, and OnePlus have increased their offline points of sale, while brands like Vivo have expanded their online reach with Z and U series. fjallraven kanken big backpack brown 2019 also marked the fifth anniversary in India for some OEMs. nike soldes Several have seen significant growth from their first full custodia x samsung grand prime year of operation. For example, over the past four years, Xiaomi, Vivo, and OnePlus samsung custodia note 4 have grown 15x, 24x, and custodia cover samsung note 10 18x respectively. This highlights that OEMs are mature enough to capture the next wave of growth and further expand their operations in India. Exhibit 1: India Smartphone Market Share 2019 Source: Counterpoint Research Market Monitor 2019 Exhibit 2: India Smartphone Market Share Q4 2019 Source: Counterpoint Research Market Monitor Q4 2019 While the smartphone market registered YoY growth, the feature phone market saw a steep decline of custodia cover huawei mate 10 lite around 42% YoY in 2019 and 38% YoY in Q4 2019. This is due to a slowdown in new shipments from Reliance Jio. asics sneakers fjallraven kanken classic backpack graphite However, the players such as itel, Lava, Nokia and Micromax registered positive annual growth despite the overall segment decline. coque 7 stitch In fact, itel emerged as the number one feature phone brand in Q4 2019 followed by Samsung and Lava. coque samsung galaxy note9 cover custodia case iphone 11 U9370 bts wallpaper 10tV5 The India smartphone market grew 7% YoY in both Q4 2019 and in 2019 due to the expansion of Chinese brands with their aggressive pricing and promotional strategy. Xiaomi grew 7% YoY in Q4 2019 and 5% YoY in 2019 driven by expansion in offline channels and the strong performance of its Redmi Note series. coque supreme airpods 1 India is now the biggest market for Xiaomi, surpassing its home market, China, in 2019. coque wiko wax stitch fjallraven kanken mini backpack salvia green However, the growth rate has declined to single digit as Xiaomi is now serving a much larger installed base in India. Hence, 2020 will require specific strategies related to user retention and acquisition respectively. asics officiel coque iphone 6 6s cover iphone 11 style Vivo grew 76% YoY in 2019 and 132% YoY in Q4 2019 driven good performance of its budget segment series. Also, by successfully pivoting to online and aggressively positioning the S series in the offline segment with new features, it managed to make a dent in the INR 15,000INR 20,000 ($250 $300) segment. asics soldes coque samsung note 4 stitche cover iphone 11 desktop tumblr Due to this, Vivo captured the second spot for the first time in India’s smartphone market. fjallraven kanken classic backpack ox red Custodia Cover iphone 11 pro max Mobile Legends Character L0090 Case Samsung shipments remained almost flat YoY in 4Q19, while it has shown a 5% YoY decline custodia a libro per samsung j3 in 2019 as a whole. Samsung shipments were driven by its upgradedA and M series (A50s, A30s, M30s and A20s). This is the first time Samsung transitioned to a completely new portfolio targeting different channels (offline with A custodia flip iphone 6 s series and online with M series). However, it needs to double down to keep any momentum going. OPPO shipments almost doubled YoY in Q4 2019, due to demand for its budget segment device A5s and the good performance of its recently launched devices A9 2020 and A5 2020 in the offline segment. yuyu hakusho custodia iphone x tyui2926 OPPO is now aggressively moving towards higher price points with the introduction of the Reno series. NIKE BLAZER DONNA/UOMO/BAMBINO coque iphone X XR XS max V2908 coque nike logo cover iphone 11 yandere simulator realme grew 255% in India in 2019. chaussures nike sprinter The growth of realme was driven by an aggressive go to market strategy that involved launching several industry first features with a strong design language. This is resonating well among young consumers seeking value for money devices. In the fourth quarter of 2019 realme also made an entry into the premium segment for the first time with its X2 Pro device, which started sales strongly. All major brands are now aiming to expand in the mid to high price tier, which is likely to be the fastest growing segment in 2020. Transsion Group (Itel, Infinix, and Tecno) reached its highest ever market share in Q4 2019. Custodia Cover iphone 11 pro max Calgary Flames W8777 Case Transsion remained strong in tier 3, tier 4 cities and rural India. Itel was the number one smartphone brand in the entry level sub INR 4,000 (US$ 60) price segment, while Tecno and Infinix showcased YoY growth in INR 6000 INR 10000 (US$ 86 US$ 142) segment by bringing aggressive features at lower price points like 6.6 inch displays, 20:9 aspect ratio, 5000 mAH battery, etc. Apple was one of the fastest growing brands in Q4 2019 driven by multiple price cuts on its XR device, thanks to local manufacturing in India. coque iphone 12 pro max fjallraven kanken mini backpack birch green Additionally, 2019 saw the fastest rollout of Apple’s new iPhones (11 series) in India, with aggressive custodia cover samsung s10 plus pricing and a good channel strategy. Anshika JainAnshika is an Analyst with Counterpoint Technology Market Research, based out of Gurgaon. remise nike She has more than 5 years of work experience in market research and business intelligence field. cheap nike air force 1 nike air force 1 outlet epic legendary pokemon custodia iphone mini pro max 12 ret7014 She led various research and consulting projects for multiple sectors including BFSI and Telecom. nike Air Vapormax outlet coque iphone X XR XS max U5488 coque Dragon Ball Z vegeta Apart from this, she also has key client handling experience with leading MNCs. She holds a Master’s in Business Administration from IMT Ghaziabad, specializing in Finance; and a Bachelor’s degree in Economics from Hansraj College, Delhi University. cover iphone 11 justice Recent CommentsGowtham Sarathy custodia ricarica samsung s6 on US Smartphone Market Share: By QuarterShubhadeep Guha on Fingerprint Sensor is Becoming Standard Feature in SmartphonesTecgyan on India Surpassed the USA to Become the Second Largest Smartphone Market in the World Reaching 158 Million Shipments in 2019Alex Jenkins on Weekly iphone xs custodia pelle Update: Global Coronavirus Impact and ImplicationsAndroidSage on Nokia Leads the Global Rankings in Updating Smartphone Software and Security Please touch base for custodia samsung tablet 10.1 any queries or insights on tech industry.